About
I'm Bruno. I build brands, teams and processes behind them.
I'm a Creative Lead and Brand Strategist from Brazil. For the past decade I've worked across branding, marketing, design, consulting and education, turning complex business challenges into clear creative work that ties back to measurable outcomes.
I combine Design Thinking, systems thinking and business strategy. In practice, that means I care as much about pricing, process and the people doing the work as I do about the final identity.
- across branding, marketing, design, consulting and education
- 10 yrs
- leading multidisciplinary creative teams
- 5+ yrs
- businesses served during my time at Motriz
- 700+
- talks, plus 200+ consultations as a SEBRAE consultant
- 40+
Trajectory
Where I've been
-
Today
Designer · A US-based PR group
Designing brand, sales and content systems for an agency and its SaaS product: 60+ people across 10+ countries, fully async, in English.
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2021–2024
Accredited consultant · SEBRAE (via Consultoria Motriz)
200+ consultations, trainings and talks for micro and small businesses across Paraná, with 100% positive ratings.
Read the case -
2020–2022
Co-founder · Mania por Viagem
Built a travel brand during the pandemic to 107k organic followers, then turned the community into a digital education business.
Read the case -
2019–2024
Creative Lead & Project Manager · Consultoria Motriz
Led a creative team of up to six, rebuilt pricing and process, and helped turn a design desk into a strategic consultancy. Clients included Tribo das Frutas and Vibe Açaí.
Read the case -
2018
English teacher · Independent
Teaching English, and sharing budget-travel tips with my students, is where the idea for Mania por Viagem began.
How I lead
Leading people, not just projects.
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Make the work visible
At Motriz, measuring hours, stages and revisions for every client let us price strategy properly and protect the team from silent overtime.
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Grow people on purpose
A weekly learning track ran every Friday for three and a half years. It produced promotions, longer tenure and new services.
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Align on strategy, not taste
With new franchise partners at Tribo das Frutas, I kept every idea tied to the brand strategy, allowing controlled local adaptation instead of one-off exceptions.
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Treat constraints as part of the brief
Regulation, production limits and budgets shaped the best decisions at Vibe Açaí instead of holding the design back.
- people led or coordinated over five years, up to 6 in-house at once
- ~18
- longer average team tenure, from 6 months to 1.5 years
- 3×
- of weekly Friday learning sessions I designed for my team
- 3.5 yrs
How I work
From diagnosis to scale.
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Diagnose
Research the business, the market and the people before touching design.
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Position
Find the one thing the brand can own, and say it simply.
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Systematize
Turn it into a system teams can use without me in the room.
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Scale
Processes, training and metrics that keep quality high as the work grows.
Frameworks I reach for
- Design Thinking
- Systems thinking
- Brand archetypes
- Personas
- Touchpoint mapping
- Business Model Canvas
- Golden Circle
- Eisenhower Matrix
- Stepping Stones
- AIDA funnels
Tools
- Illustrator
- Photoshop
- InDesign
- Premiere Pro
- Lightroom
- Miro
- Runrun.it
- ActiveCampaign
- RD Station
- GoHighLevel
- Hotmart
Talks & teaching
I like explaining things.
- talks as lead speaker
- 5+
- talks as supporting speaker
- 35+
- corporate training games delivered
- 45+
- city governments in Paraná
- 5
Topics
- Brand positioning
- Business archetypes
- Content repurposing and distribution
- Community building
- Customer loyalty
- Social media strategy
- Processes and project management
- Leadership, communication and teamwork
- Creative and Design Thinking
Talks, workshops, training games, corporate training and 1:1 consulting.
Invite me to speakSkills
What I bring to a team
Strategy
- Brand strategy
- Positioning
- Creative direction
- Design Thinking
- Marketing strategy
- Customer research
Design
- Brand identity
- Editorial design
- Presentation design
- Social media design
- Motion graphics
- Video editing
Leadership
- Creative team leadership
- Workshop facilitation
- Mentoring
- Creative operations
- Client management
- Cross-functional collaboration
Growth
- Community building
- Content strategy
- Digital marketing
- Campaign planning
- Conversion-focused design
Languages Portuguese (native) · English (fluent, my daily working language)