Creative Lead & Brand Strategist
I turn complex business challenges into brands people understand.
A decade leading creative teams, building brands and consulting for businesses in Brazil and the US.
- leading multidisciplinary creative teams
- 5+ yrs
- businesses served during my time at Motriz
- 700+
- average client retainer after rebuilding pricing
- ~6×
- organic community built from zero
- 107k
Selected work
Five stories of strategy, leadership and craft.
From design desk to strategic consultancy
I rebuilt how a consultancy worked, priced and showed up, and grew a healthier creative team along the way.
Building a travel brand while the world stood still
Launched a travel brand in April 2020 and turned its community into a digital education business.
107k organic followers · 5.6M-view Reel
One tribe for every table
Repositioned a natural-food restaurant and turned its brand into a system for a growing franchise.
1 restaurant → 6 stores in 2 states
From white-label supplier to a brand ready for the US shelf
A packaging system built on Amazonian origin, FDA-ready and cheaper to produce.
Launched with US distributors
Brand strategy for businesses that can't afford a strategist
Consultations, trainings and talks for micro and small businesses across Paraná, Brazil.
200+ consultations · 100% positive ratings
How I work
From diagnosis to scale.
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Diagnose
Research the business, the market and the people before touching design.
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Position
Find the one thing the brand can own, and say it simply.
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Systematize
Turn it into a system teams can use without me in the room.
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Scale
Processes, training and metrics that keep quality high as the work grows.
Leadership & teaching
Leading people, not just projects.
- 3×
- longer average team tenure, from 6 months to 1.5 years
- 3.5 yrs
- of weekly Friday learning sessions I designed for my team
- 40+
- talks, plus 45+ corporate training games delivered
- 200+
- consultations for small businesses as a SEBRAE consultant
The product didn't change. The context did.
A four-hour consultation with a solo entrepreneur: same handmade espadrilles, a new story and a new shelf. Her price per pair grew 5×.
Read the SEBRAE caseCurrently
Designing brand, sales and content systems for a US-based PR group: 60+ people across 10+ countries, fully async, in English.
Let's talk.
Open to conversations about creative leadership and brand strategy.