Work

Case studies and archive

Five stories about strategy and leadership, followed by a wider archive of identity, packaging, digital and campaign work for brands in Brazil and the US.

Case studies

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  1. Consultoria Motriz · 2019–2024 · Creative Lead From design desk to strategic consultancy ~6× average client retainer
  2. Mania por Viagem · 2020–2022 · Co-founder Building a travel brand while the world stood still 107k organic followers · 5.6M-view Reel
  3. Tribo das Frutas · 2020–2021 · Creative Lead One tribe for every table 1 restaurant → 6 stores in 2 states
  4. Vibe Açaí · 2019–2021 · Creative Lead From white-label supplier to a brand ready for the US shelf Launched with US distributors
  5. SEBRAE · 2021–2024 · Accredited consultant Brand strategy for businesses that can't afford a strategist 200+ consultations · 100% positive ratings

Archive

More work

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